Resume Skills and Keywords for Web Copywriter

A web copywriter is responsible for creating written content for websites. Their primary objective is to produce web copy that is engaging, informative, persuasive, and aligned with the goals of the website and the overall digital marketing strategy. Their work contributes significantly to the overall success and effectiveness of a website and its digital marketing efforts.

Skills required for a Web Copywriter role:

  • Copywriting
  • SEO Optimization
  • Research
  • Editing & Proofreading
  • Audience Engagement
  • Content Organisation
  • User Experience Awareness
  • Team Collaboration
  • Writing  Skills
  • Adaptability 

What recruiters look for in a Web Copywriter resume: 

  • Strong understanding of SEO principles and best practices.
  • Exceptional writing and editing skills with an ability to craft clear, persuasive, and error-free content.
  • Proficiency with content management systems (CMS) and basic HTML knowledge.
  • Knowledge of web analytics tools (e.g., Google Analytics) and the ability to interpret data to inform content decisions.
  • Creative thinking and the ability to adapt writing style to different audiences and platforms.

What can make your Web Copywriter resume stand out:

A strong summary that demonstrates your skills, experience and background in copywriting 

  • A highly skilled web copywriter with a passion for creating engaging and persuasive online content. Proven track record in crafting compelling copy that drives traffic and increases conversions. Excellent research and SEO skills to optimise content for search engines, with strong communication and collaboration skills to work with cross-functional teams and meet project deadlines.

Targeted job description 

  • Create well-structured content that is easy to navigate and scan, using headings, subheadings, bullet points, and concise paragraphs.
  • Track and analyse content performance using web analytics tools to identify areas for improvement and optimisation.
  • Create web content that is shareable on social media platforms and supports our social media marketing efforts.
  • Work closely with designers, developers, marketing managers, and other team members to align content with overall marketing strategies and branding guidelines.
  • Collaborate with UX designers and developers to ensure that web content enhances the overall user experience and is mobile-responsive.

Related academic background 

  • BA in Mass Communication at University of Mumbai, Mumbai | 2019

Sample Resume of Web Copywriter in Text Format

TUSHAR DWIVEDI

Web Copywriter 

+91-9876543210 | tushar@gmail.com |Mumbai, India

SUMMARY 

A highly skilled  web copywriter with a passion for creating engaging and persuasive online content. Proven track record in crafting compelling copy that drives traffic and increases conversions. Excellent research and SEO skills to optimise content for search engines, with strong communication and collaboration skills to work with cross-functional teams and meet project deadlines.

EMPLOYMENT HISTORY

Web Copywriter at Seven Corporation from Apr 2021 - Present, Mumbai

  • Developing and writing high-quality website content, including landing pages, product descriptions, about pages, and blog posts.
  • Ensuring all content is clear, concise, and aligned with the brand's voice and messaging guidelines.
  • Conducting keyword research to identify relevant keywords and phrases for web content.
  • Optimising web copy for search engines (on-page SEO) by strategically incorporating keywords, meta tags, and headings.
  • Creating content that provides value to the audience, answers their questions, and addresses their pain points.
  • Focusing on creating a positive user experience through easily scannable and readable content.

Junior Web Copywriter at FilterCopy from Apr 2019 - Mar 2021, Mumbai

  • Assisted in crafting effective calls to action (CTAs) that encourage website visitors to take desired actions, such as making purchases, signing up, or contacting us.
  • Collaborated on A/B testing initiatives to optimise content for improved conversion rates.
  • Maintained consistency in messaging, tone, and style to uphold our brand's identity and voice.
  • Contributed to the development of content strategies and editorial calendars to maintain a consistent flow of fresh, relevant, and engaging content.

EDUCATION

BA in Mass Communication at University of Mumbai, Mumbai | 2019

SKILLS

Copywriting | SEO Optimization | Research | Editing & Proofreading | Audience Engagement | Content Organisation | User Experience Awareness | Team Collaboration | Writing  Skills | Adaptability 

LANGUAGES

English

Hindi