Resume Skills and Keywords for Grwoth Product Manager

Growth product management is a subset of product management that concentrates on how to make a product successful. Growth product managers lower value barriers, allowing customers and users to quickly discover value within the main product. To put it another way, growth product managers work best when there is an existing product that hasn't yet been optimised for growth. They concentrate on any level of the product development process. A Growth PM runs a series of short-term experiments, working on a micro rather than macro level, by owning a measure rather than a whole product. 

Skills required for a Growth Product Manager role

  • Business Growth
  • Market & Competitor Research 
  • UX / UI Improvement 
  • Marketing Funnel Management  
  • Revenue Generation
  • Product Improvement 
  • Team Leadership
  • Product Adoption
  • Project Management 
  • Cross-Functional Collaboration 

What recruiters look for in a Growth Product Manager resume: 

  • A progressive career in defining and executing high-quality qualitative and quantitative research best practices to evolve and inform the direction of product development.
  • Skills in facilitating meetings and workshops that drive collaboration, prioritization, and most of all, maximize impact through good decision-making.
  • Creative and technical capabilities in overseeing the design process, ensuring that all creative work is high quality and meets the business goals of the initiative.

What can make your Growth Product Manager  resume stand out:

A strong summary that demonstrates your skills, experience and background in product management

  • Product Growth Manager with prowess in experimenting with the given product, and driving growth and optimization strategies to increase revenue and improve user experience. Successful in working with engineers, designers, data,  research, and other PMs on developing new growth-oriented features/specs and driving execution. 

Targeted job description 

  • Create, refine, and implement a strategic, long-term vision for a growing client base.
  • Partner with UX Researchers, designers, data analysts, software engineers, content writers, and traffic acquisition specialists to formulate and execute a roadmap to drive inbound leads.
  • Collaborate with senior leadership across the company to develop and release features focused on growing the company's revenue.
  • Lead the product development process from ideation, design, and specification all the way through to development, QA, A/B testing, and release of features.

 Related academic background 

  • MBA Marketing | IIM 2015
  • B.A., Economics | University Of Delhi 2012 



Sample Resume of Growth Product Manager in Text Format

Reshma Jain 

Growth Product Manager 

+9878877888636 | reshmyjain@gmail.com 

SUMMARY

Product Growth Manager with prowess in experimenting with the given product, and driving growth and optimization strategies to increase revenue and improve user experience. Successful in working with engineers, designers, data,  research, and other PMs on developing new growth-oriented features/specs and driving execution. 

EMPLOYMENT 

Senior Growth Product Manager - Software

Classplus, Bangalore 2015 - Present 

  • Drive business success through crafting growth, acquisition, and monetization strategies, optimizing user journeys,  performing A/B testing, and launching optimized product features 
  • Ensure a delightful end-to-end customer experience for both web and mobile users in key markets worldwide. Ensure a smooth collaboration between the engineering, design, marketing, commercialization, content teams, to  ensure attainment of growth objectives.  
  • Diagnose the health of a product monetization funnel, gain practical insights, and deliver value to customers on an ongoing basis. 

Growth Product Manager

Agoda.com, Bangalore 2009 - 2015 

  • Owned and delivered acquisition, retention, and reactivation KPIs, and supported player lifecycle management leading to the long-term sustainable growth of our customers. 
  • Partnered in developing the audience acquisition strategy and assist in managing the cross-functional team responsible for product marketing, user acquisition, and platform partnerships. 
  • Developed strategy for retargeting and reengagement by ideating, implementing and analyzing push and email marketing campaigns. 
  • Analyzed feature/experiment results and turn them into actionable insights. 
  • Communicated learnings to the team, executives, and the company. 
  • Developed the roadmap for continuous improvement. Informed the business case for platform investment. 

EDUCATION 

  • MBA Marketing | IIM 2015
  • B.A., Economics | University Of Delhi 2012 

SKILLS 

  • Business & Revenue Growth 
  • Market & Competitor Research 
  • UX / UI Improvement 
  • Marketing Funnel Management  
  • Digital Analytics 
  • Product Improvement 
  • Team Leadership
  • Project Management 
  • Cross-Functional Collaboration 

CONFERENCES 

  • Mind the Product Conference 2022 - 2022 

LANGUAGES 

  • Assamese 
  • English 
  • Hindi 

Publications 

  • "7 Steps to a Successful Conversion Funnel" 
  • Wrote an article for the Product Journal 

COURSES 

  • Top 1% Skills of a Good Product Manager at ProductHood