Resume Skills and Keywords for Marketing and Communications Manager

The Marketing and Communications Manager is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

Skills required for a Marketing and Communications Manager's role:

  • Marketing Strategies & Campaigns 
  • Focus Group & Market Research 
  • Corporate Communications 
  • Public & Media Relations 
  • Product  Positioning & Branding 
  • New Product Launch 
  • Web & Print Content Development 
  • Vendor Management 
  • Analytical Thinking 
  •  Decision Making 
  • Planning and Organizing 
  • Problem Solving 
  • Negotiation

What recruiters look for in a Marketing and Communications Manager's resume: 

  • Ability to develop and promote branding initiatives consistent with corporate business goals and objectives. 
  • Skilled at maximizing brand value through the development of ancillary revenue streams and new opportunities. 
  • Competent at ensuring all products, services, and other offerings conform to brand identity, and conduct ongoing brand management.

What can make your Marketing and Communications Manager's resume stand out:

A strong summary that demonstrates your skills, experience and background in marketing

  • Marcom expert with a recent MBA from MICA and a progressive career in leading directing corporate marketing and internal communications for multibillion-dollar corporations. Leader of creative teams, multimedia divisions, and corporate communications departments. Expert in developing sales-driving collateral from a technical, conceptual, and content standpoint. Experience backed career in producing record-breaking response rates to marketing campaigns. 

Targeted job description 

  • Work with creative staff and other departments heads to produce marketing collateral in accordance to brand messages. 
  • Develop marketing plans within budget requirements. 
  • Support the digital asset management and marketing automation systems
  • Work cross-functionally to optimize workflows, and communicate, train and socialize the utilization of these systems as part of the Marcom asset development/consumption lifecycle.

Related academic background 

  • MBA (Advertising) | MICA 2022 
  • BBA (Marketing) | UPES 2012

Sample Resume of Marketing & Communications Manager in Text Format

VISHWA KUMAR, MBA 

Marketing and Communications Manager 

873973978947 | vishwakumar@gmail.com | New Delhi, India 

SUMMARY

Marcom expert with a recent MBA from MICA and a progressive career in leading directing corporate marketing and internal communications for multibillion-dollar corporations. Leader of creative teams, multimedia divisions, and corporate communications departments. Expert in developing sales- driving collateral from a technical, conceptual, and content standpoint. Experience backed career in producing record-breaking response rates to marketing campaigns. 

SKILLS 

  • Marketing Strategies & Campaigns 
  • Focus Group & Market Research 
  • Corporate Communications 
  • Public & Media Relations 
  • Product  Positioning & Branding 
  • New Product Launch 
  • Web & Print Content Development 
  • Vendor Management 

EMPLOYMENT 

Marketing And Communications Manager

Adfactors PR, New Delhi | 2018 - Present 

  • Collaborate with company executives to craft corporate messaging, branding strategies, benefits-based marketing materials, sales driving collateral. 
  • Create SEO- enhanced website content through a content management system (CMS), and monitor associated web analytics to ensure effectiveness. 
  • Develop public relations and manage two public relations agencies to increase market visibility.  
  • Conduct quantitative market research surveys to measure opinions of customers and gauge market trends, and identify unmet market  needs. 

Marketing And Communications Manager

Primo Hiring, Noida | 2015 - 2018 

  • Planned and executed marketing communication activities to support business objectives. 
  • Oversaw messaging across social media, advertising, media, branding, product launches, industry events, social media, print collateral,  and e-communications. 
  • Organized industry tradeshows and company events, 
  • Served as point of contact for media relations, and developed regional press releases. 
  • Coordinated external speaker and media opportunities to communicate business successes, leading to greater industry exposure. 

PR Intern

Kommune Brand Communications | 2013 - 2014 

EDUCATION 

  • MBA (Advertising) | MICA 2022 
  • BBA (Marketing) | UPES 2012