12855
Resume Skills and Keywords for Brand Manager
Brand managers are in charge of creating brand strategies, supporting brand growth and extension, implementing brand plans, and driving volume and profitability using a range of data. In essence, brand managers are concerned with attaining immediate and long-term brand business objectives. Brand managers with good research abilities and the ability to operate in cross-functional environments are the most successful.
Skills required for a Brand Manager's role:
- Brand Promotion
- Marketing
- Brand Building
- Campaign Management
- New Product Launch
- Marketing Communications
- Public Relations
- Collaboration and Relationship Management
- Strong Communication Skills
- Relentless Customer Focus
- Tech and Social Media Savvy
- Data-Driven Approach
What recruiters look for in a Brand Manager's resume:
- Ability to identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Proficient in staying current on market trends and competitive activity
- Experienced in establishing and maintaining brand budgets
What can make your Brand Manager's resume stand out:
A strong summary that demonstrates your skills, experience and background in marketing and branding:
- An experienced brand manager with a knack for maintaining and building a brand's strength in consumers' minds through advertising, media, and many other marketing vehicles. Experienced in developing end-to-end campaigns and implementing all marketing strategies for new product launches. A skilled communicator with excellent planning, interpersonal, and people management abilities.
Targeted job description
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
Related academic background :
- BBA | Indraprastha University 2016
Sample Resume of Brand Manager in Text Format
RESHMA SIDDIQUE
Brand Manager
97878884673 | reshmasiddiqui@gmail.com |Mumbai, India
SUMMARY
An experienced brand manager with a knack for maintaining and building a brand's strength in consumers' minds through advertising, media, and many other marketing vehicles. Experienced in developing end-to-end campaigns and implementing all marketing strategies for new product launches. A skilled communicator with excellent planning, interpersonal, and people management abilities.
EMPLOYMENT HISTORY
Brand Manager
Dice, Mumbai | 2019 - Present
- Develop short and long-term strategic plans of the brand strategy, integrated marketing planning, and retail plan
- Analyze IRI syndicated data, category, and consumer data, to support marketing initiatives, business opportunities
- Identify and turn consumer/brand insights into a beneficial impact on the growth of the business
- Assist in agency management & project coordination (media, creative, shopper, influencer & PR)
- Manage cross-functional efforts to sustain the operational rhythm of the core portfolio
Brand Manager
Deltek, Mumbai | 2016 - 2019
- Partnered with Brand Directors to lead brand marketing plans and key consumer concepts.
- Created marketing briefs, strategic tools, and marketing initiatives for seasonal initiatives and long-term consumer concepts
- Continually built new, digital-first consumer experiences that accelerated brand and business growth opportunities Co-ordinated across teams to drive efficiency and alignment
- Partnered with product merchandising to support product positioning, navigation, and naming
EDUCATION
- BBA | Indraprastha University 2016
SKILLS
- Brand Promotion
- Marketing
- Brand Building
- Campaign Management
- New Product Launch
- Marketing Communications
- Public Relations
COURSES
- Brand Management: Aligning Business, Brand and Behaviour at London Business School via Coursera | Jan 2021
- Canva Design School
- Google eCommerce Analytics Training
LANGUAGES
- Hindi
- English
- French
