Resume Skills and Keywords for Portfolio Marketing Manager

A portfolio marketing manager plays a pivotal role in developing and executing strategic marketing initiatives for a range of products or services within a company's portfolio. Responsible for aligning marketing strategies with overall business objectives, the portfolio marketing manager conducts thorough market research to understand customer needs, industry trends, and competitive landscapes. This role involves crafting compelling positioning, messaging, and value propositions for the portfolio, collaborating closely with cross-functional teams to ensure consistency. From planning and executing integrated marketing campaigns to creating targeted content and facilitating sales enablement, the portfolio marketing manager orchestrates initiatives that drive awareness, demand, and customer engagement. 

Skills required for a Portfolio Marketing Manager role

  • Product Marketing (Finance)
  • Go-To-Market (GTM) Strategy
  • Market Research
  • Content Development
  • Digital Marketing
  • Sales Enhancement
  • Key Performance Indicators (KPI’s)
  • Budget Management
  • Market Analysis and Competitor Understanding
  • Strong Communication
  • Project Management
  • Leadership Skills

What recruiters look for in a Portfolio Marketing Manager resume: 

  • Proven experience as a Portfolio Marketing Manager or similar role.
  • Creative thinking and problem-solving skills.
  • Strong project management and organisational abilities.
  • Demonstrated ability to develop and execute successful marketing strategies.
  • Analytical mindset with the ability to interpret data and market trends.

What can make your Portfolio Marketing Manager resume stand out:

A strong summary that demonstrates your skills, experience and background in marketing

  • A strategic portfolio marketing manager with a demonstrated record in developing and executing comprehensive marketing strategies for diverse product portfolios. Brings a unique blend of strategic thinking, market research acumen, and cross-functional collaboration skills, with a knack for creating impactful go-to-market plans that drive product awareness, engagement, and revenue growth. Proficient in crafting compelling messaging and positioning strategies for individual products within the portfolio, ensuring cohesive branding and alignment with overarching business objectives.

Targeted job description 

  • Develop and implement comprehensive marketing strategies for the assigned portfolio, aligning with overall business goals.
  • Define and articulate the value proposition, positioning, and key messaging for the portfolio to resonate with target audiences.
  • Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Manage the marketing budget for the portfolio, allocating resources effectively to maximise impact.

Related academic background 

  • MBA in Marketing Analytics in Indian Institute of Technology, Bombay | 2018
  • BBA in Marketing at University of Mumbai, Mumbai | 2016

Sample Resume of Portfolio Marketing Manager in Text Format

RAJAT VYAS

Portfolio Marketing Manager

+91-9876543210 | rajat@gmail.com |Mumbai, India

SUMMARY 

A strategic portfolio marketing manager with a demonstrated record in developing and executing comprehensive marketing strategies for diverse product portfolios. Brings a unique blend of strategic thinking, market research acumen, and cross-functional collaboration skills, with a knack for creating impactful go-to-market plans that drive product awareness, engagement, and revenue growth. Proficient in crafting compelling messaging and positioning strategies for individual products within the portfolio, ensuring cohesive branding and alignment with overarching business objectives.

EMPLOYMENT HISTORY

Portfolio Marketing Manager at Tyrant Consultancy from Apr 2021 - Present, Mumbai

  • Developing and implementing marketing strategies for a portfolio of financial products or services.
  • Leading the development of go-to-market strategies for new products and features within the portfolio.
  • Collaborating with content creators to develop marketing collateral, including product guides, whitepapers, and presentations.
  • Developing positioning strategies that resonate with target audiences.
  • Developing and executing demand generation campaigns to drive awareness and lead generation.
  • Conducting market research to understand industry trends, customer needs, and competitive landscapes.
  • Defining and articulating clear and compelling messaging for the portfolio.

Strategic Planner at MIVI Corporation from Aug 2018 - Mar 2021, Mumbai

  • Conducted thorough market research to understand industry trends, competitive landscapes, and customer behaviours.
  • Developed, implemented, and updated strategic plans in alignment with organisational goals.
  • Anticipated and planned for different scenarios, including potential challenges and market changes.
  • Developed contingency plans to mitigate risks and capitalise on opportunities.
  • Established and monitored key performance indicators (KPIs) to measure the success of strategic initiatives.
  • Communicated strategic plans, initiatives, and progress to internal and external stakeholders.

EDUCATION

MBA in Marketing Analytics in Indian Institute of Technology, Bombay | 2018

BBA in Marketing at University of Mumbai, Mumbai | 2016

SKILLS

Product Marketing (Finance) | Go-To-Market (GTM) Strategy | Market Research | Content Development | Digital Marketing | Sales Enhancement | Key Performance Indicators (KPI’s) | Budget Management | Market Analysis and Competitor Understanding | Strong Communication

LANGUAGES

English 

Hindi