Resume Skills and Keywords for Advertising Specialist-Amazon PPC

An Advertising Specialist focused on Amazon PPC (Pay-Per-Click) optimises and manages advertising campaigns on the Amazon platform. The primary goal of this role is to maximise sales, visibility, and return on investment (ROI) for products sold through Amazon. They are responsible for driving sales and increasing product visibility through effective advertising campaigns while managing budgets and optimising campaigns for the organisation.

Skills required for a Advertising Specialist - Amazon PPC role:

  • Amazon PPC Strategy
  • Campaign Creation
  • Keyword Research
  • Ad Copy and Creative
  • Competitive Analysis
  • A/B Testing
  • Amazon Advertising Policies
  • Click-Through Rates
  • Communication Skills
  • Problem-Solving
  • Adaptability 

What recruiters look for in a Advertising Specialist - Amazon PPC resume: 

  • In-depth knowledge of Amazon Advertising platform, Seller Central, and Vendor Central.
  • Proficiency in using keyword research tools like Amazon Keyword Tool, MerchantWords, or similar tools.
  • Understanding of e-commerce operations, product listings, and online retail best practices.
  • Excellent written and verbal communication skills to collaborate with cross-functional teams and report on advertising results.

What can make your Advertising Specialist - Amazon PPC resume stand out:

A strong summary that demonstrates your skills, experience and background in the paid marketing 

  • A hardworking advertising specialist with a profound understanding of Amazon PPC advertising with expertise in crafting and optimising high-impact advertising campaigns on the Amazon platform. Strong proficiency in driving revenue growth, elevating brand visibility, and maximising ROI through strategic and data-driven Amazon PPC strategies for the organisation.

Targeted job description 

  • Manage and allocate advertising budgets effectively across various campaigns and product categories.
  • Generate regular reports on campaign performance, share insights with stakeholders, and provide recommendations for improvement.
  • Create and set up Amazon PPC campaigns, ad groups, and product listings on the Amazon Advertising platform.
  • Implement and analyse A/B tests to refine ad strategies, landing pages, and product listings for improved performance.

Related academic background 

  • MBA in Marketing at Xavier’s Institute of Management, Bangalore | 2021
  • BBA in Marketing at Indian School of Business & Media, Bangalore | 2019

Sample Resume of Advertising Specialist-Amazon PPC in Text Format

GAGANDEEP SODHI

Advertising Specialist - Amazon PPC 

+91-9876543210 | gagandeep@gmail.com |Bangalore, India

SUMMARY 

A hardworking advertising specialist with a profound understanding of Amazon PPC advertising with expertise in crafting and optimising high-impact advertising campaigns on the Amazon platform. Strong proficiency in driving revenue growth, elevating brand visibility, and maximising ROI through strategic and data-driven Amazon PPC strategies for the organisation.

EMPLOYMENT HISTORY

Advertising Specialist - Amazon PPC at Polo Association Pvt. Ltd. from Apr 2021 - Present, Bangalore

  • Developing and executing a comprehensive Amazon PPC strategy to drive sales, brand visibility, and market share on the platform.
  • Creating and managing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Displays, optimising for keywords, budgets, and ad placements.
  • Performing in-depth keyword research to identify relevant and high-performing keywords that will drive traffic and conversions.
  • Managing and allocating advertising budgets effectively to ensure maximum ROI while monitoring daily, weekly, and monthly spending.
  • Crafting compelling ad copy and creative that entices customers and increases click-through rates (CTR) and conversion rates.

EDUCATION

MBA in Marketing at Xavier’s Institute of Management, Bangalore | 2021

BBA in Marketing at Indian School of Business & Media, Bangalore | 2019

COURSES

Optimise Keywords Bids and Ad Placements at Indian Institute of Science | 2020

SKILLS

Amazon PPC Strategy | Campaign Creation | Keyword Research | Ad Copy and Creative | Competitive Analysis | A/B Testing | Amazon Advertising Policies | Click-Through Rates

LANGUAGES

English

Hindi