Resume Skills and Keywords for Media Planner

Media Planners, also known as media researchers or media specialists are professionals who research and develop effective marketing campaigns for businesses and advertising agencies to maximise their impact through a range of media platforms. Their day-to-day vocation includes direct client interaction, market evaluation, launching effective campaigns and overseeing the budgetary allocations. 

Skills required for a Media Planner role

  • SEO and SEM
  • MS Office Suite
  • PPC Reporting
  • Research and analysis
  • Strategic Planning
  • Event coordination
  • Negotiation 
  • Project management
  • Communication 
  • Budgeting
  • Proposal Writing 
  • Organisational Skills

What recruiters look for in a Media Planner resume: 

  • Ability to conduct critical analysis and identify key insights
  • Prior experience/ internship within the advertising industry or in a media agency
  • Strong written, verbal, and visual communication skills
  • Solid understanding of marketing promotion practices and policies

What can make your Media Planner resume stand out:

A strong summary that demonstrates your skills, experience and background in media planning

  • Dynamic media planner with experience in sales and marketing in the media/advertising industry. Creative and innovative team player with strong interpersonal skills. Skilled at purchasing and placing ads.

Targeted job description 

  • Participate in the development of integrated media plans and strategies
  • Perform administrative duties like maintaining project documentation, scheduling, and handling queries related to pricing.
  • Execute a wide variety of online media (including display, video, paid social, paid search, digital audio, content marketing, email marketing, native, etc) and/or offline media (print, TV, radio, OOH, OTT, podcasts)

Related academic background 

  • Advanced course in media planning | 2018
  • Advanced course in e-commerce management | 2017
  • Course in re-marketing | 2017
  • BA (Mass Communication) from RG College, Gurgaon | 2018
  • Higher Secondary from Army School, Hisar | 2015

Resume of Media Planner in Text Format

ANAM RIZVI  

Media Planner

6789012345 | anamrizvi@gmail.com |Linkedin.com/in/anam-rizvi | 70/6, Rewari Road, Gurgaon

SUMMARY

Dynamic media planner with experience in sales and marketing in the media/advertising industry. Creative and innovative team player with strong interpersonal skills. Skilled at purchasing and placing ads.

EXPERIENCE/INTERNSHIP

Media Planner at Viragram Media, Gurgaon | July 2018 - Present

  • Perform administrative duties like maintaining project documentation, scheduling, and handling queries related to pricing.
  • Prepare and assist with the implementation of ad schedules
  • Contribute to managing projects by breaking them into pieces doable actions and set time-frames.
  • Liaise with clients and vendors to identify and define requirements, scopes and objectives.

Digital Media Planning Intern at VIPS digital, Gurgaon | May 2017 - July 2017

  • Coordinated with client servicing and digital marketing teams and clients to understand the requirements, deliverables, and scope of work.
  • Helped in building effective media interventions on the back of strong communication planning.
  • Designed digital media strategy as per the requirements of the campaign.
  • Conducted analysis and generated campaign reports as required i.e analysis of KPIs, cost, ROI, output, productivity reports, etc.

PROFESSIONAL ENHANCEMENTS

Courses

  • Advanced course in media planning in 2018.
  • Advanced course in e-commerce management in 2017.
  • Course in re-marketing in 2017.

EXTRA-CURRICULAR

Positions of Responsibility

  • Managed a team of 20 members in 2019.
  • Conducted media planning for multiple events including Miss Haryana and TalentHunt 101.

Volunteering

  • Volunteered for an awareness programme on World Heritage Day in 2019.
  • Volunteered for a cleanliness drive organised by AAP in 2018.
  • Volunteered for the Reduce Pollution Campaign in 2017.


EDUCATION

BA (Mass Communication) from RG College, Gurgaon | 2018

Higher Secondary from Army School, Hisar | 2015

Senior Secondary from Army School, Hisar | 2013

SKILLS (TECHNOLOGY/FUNCTIONAL)

  • SEO and SEM
  • MS Office Suite
  • PPC Reporting
  • Research and analysis
  • Strategic Planning
  • Project Management

LANGUAGES

  • English 
  • Hindi
  • French