Resume Skills and Keywords for Marketing Analyst

A market analyst's job is to research market conditions in order to forecast product and service sales. A good market analyst will be able to assess qualitative data, trends, strategies, and competition in order to boost their company's competitiveness. A market analyst's job is to help corporations figure out what items are in demand, who will buy them, and what price they are prepared to pay. Market analysts are mostly recruited by marketing agencies of various sizes inside various companies and industries.

Skills required for a Marketing Analyst's role

  • Marketing Campaign Management 
  • Campaign Performance Improvement 
  • Campaign Analysis 
  • Key Metric  Analysis 
  • Competitive Bench-marketing
  • Marketing Strategy 
  • Business Development 
  • Liaising 
  • Training 
  • Team  Management
  • Detail-oriented
  • Strategic approach
  • Analytical thinking
  • Expertise in Google Analytics

What recruiters look for in a Marketing Analyst's resume: 

  • Ability to provide actionable overall market and customer insights to address key strategic questions.
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Proficient in evaluating customers’ online behaviour and providing insights for further enhancements to the guest experience.

What can make your Marketing Analyst's resume stand out:

A strong summary that demonstrates your skills, experience and background in Marketing

  • Marketing analyst with substantial expertise in influencing organisational performance through excellent research and analysis. An excellent strategist who analyses trends and forecasts sales in order to develop long-term strategies, key objectives, and operations execution plans that are based on business best practices and maximise growth and profitability. 

Targeted job description:

  • Analyze prices, methods of marketing and distribution.
  • Measure the effectiveness of marketing programs and strategies.
  • Devise and evaluate methods for data collection.
  • Gather data on consumers, competitors and market conditions.

Related academic background :

  • MBA (Marketing) | Sydenham Institute of Management Studies, Research and Entrepreneurship Education 
  • BBA | Welingkar Institute of Management Development and Research, Mumbai 2014 

Sample Resume of Marketing Analyst in Text Format

KHUSHI SINGH 

Marketing Analyst 

+78796786788 | khushisingh@gmail.com

Jaipur, India | https://www.linkedin.com/in/khushisingh/ 

SUMMARY

Marketing analyst with substantial expertise in influencing organisational performance through excellent research and analysis. An excellent strategist who analyses trends and forecasts sales in order to develop long-term strategies, key objectives, and operations execution plans that are based on business best practices and maximise growth and profitability. 

EMPLOYMENT HISTORY 

Marketing Analyst

WinZO, Jaipur | 2019 - Present 

  • Develop, manage and analyze key revenue and marketing funnel metrics to drive revenue growth and enable  forecasting 
  • Proactively surface potential problems within the marketing funnel and work with Marketing/Sales leaders to create  action plans 
  • Help lead a cross-functional team focused on improving Marketing attribution modeling 
  • Build out ROI models for marketing program owners to understand the efficacy of programs 
  • Maintain consistent reporting cadences across the marketing org and use data to communicate performance,  areas for improvement, and shared successes or failures 
  • Distill large datasets into actionable insights for teams by building dashboards in reporting/ analytic platforms for  proactive and reactive needs 
  • Deliver actionable ad-hoc intelligence and recommendations to leaders as needed 

Junior Marketing Analyst

Nine Digital, Jaipur | 2016 - 2019 

  • Managed sales and distribution data and analytics to sales management and suppliers. 
  • Collected and analyzed data on established and prospective customers, brands, markets, and competitors. 
  • Identified, explained, and projected sales, traffic, and profitability trends by brand, category, and channel. 
  • Managed monthly goals, business objectives, key performance indicators (KPI's), and other sales initiatives. 
  • Designed and collected marketing and sales information using surveys and industry resources and benchmarks. 
  • Ensured compliance with laws and regulations by implementing processes and systems to ensure accurate and updated licensure. 

EDUCATION 

  • MBA (Marketing) | Sydenham Institute of Management Studies, Research and Entrepreneurship Education 
  • BBA | Welingkar Institute of Management Development and Research, Mumbai 2014 

SKILLS 

  • Marketing Campaign Management 
  • Campaign Performance Improvement 
  • Campaign Analysis 
  • Key Metric  Analysis 
  • Competitive Bench-marketing
  • Marketing Strategy 
  • Business Development 
  • Liaising 
  • Training 
  • Team  Management 

CERTIFICATIONS 

  • Certified Market Analyst at Global Academy of Finance and Management 

LANGUAGES 

  • Hindi 
  • English