Resume Skills and Keywords for Experiential Marketer

Experiential marketing, often known as engagement marketing, is a marketing technique that immerses or deeply involves customers in a product. Consumers can not only buy items or services from an experiential marketer, but they can also experience the brand.

Skills required for an Experiential Marketer's role

  • Ideation 
  • Marketing Plan Development and Implementation 
  • Account and Team Management 
  • Experiential Marketing 
  • Sponsorship  Asset Management 
  • Special Events Planning 
  • Graphic Design 
  • Client Hospitality 
  • CRO and A/B Testing
  • SEO/SEM
  • Creative Thinking
  • PPC

What recruiters look for in an Experiential Marketer's resume: 

  • Proficient in assisting in developing and executing events and experiences that inspire customers, driving sales and traffic, creating brand equity, and reinforcing a sense of community.
  • Skilled in developing external events to engage the target audience – whether influencers, press, or customers.
  • Experienced in supporting the creation of the events program and calendar by building upon our strategic marketing approach to customer experience, aligning with brand priorities and initiatives.

What can make your Experiential Marketer's resume stand out:

A strong summary that demonstrates your skills, experience, and background in the marketing

  • Experiential Marketing Expert with 4 years of management experience in marketing strategy and teams. Well-versed in recognizing industry trends and customer needs in order to build highly focused marketing strategies. Offering a broad background and expertise in all parts of marketing campaigns, from concept to presentation to execution and launch.  

Targeted job description 

  • Use analytics generated to evaluate the effectiveness and make recommendations on future activations
  • Develop and execute an annual experiential marketing plan
  • Manage project communications, ensure that any issues, changes, or required performances that impact the project are documented and addressed with the project team

Related academic background 

  • MBA (Marketing) | Symbiosis International University, Pune | 2017 
  • BBA | NMIMS, Mumbai |  2015 

Sample Resume of Experiential Marketer in Text Format

NISHA SINGH 

Experiential Marketer 

9789478598 | nishasingh@gmail.com

Gujarat, India | https://www.linkedin.com/in/nishasingh/ 

SUMMARY

Experiential Marketing Expert with 4 years of management experience in marketing strategy and teams. Well-versed in recognising industry trends and customer needs in order to build highly focused marketing strategies. Offering a broad background and expertise in all parts of marketing campaigns, from concept to presentation to execution and launch.  

EMPLOYMENT HISTORY 

Experiential Marketer

Colliers International, Gujarat | 2019 - 2021 

  • Delivered safe, responsible, and engaged programming to build brand trust and advocacy 
  • Improved employee engagement and instill an internal culture of support 
  • Lead multiple cross-functional teams through the planning process of all projects, including research, creative planning, budget  management, production/execution and post-event evaluation, including quantifying the success of events and projects 
  • Served as a creative thought partner, stay abreast of industry trends, best practices, emerging technologies and leveraged that  knowledge to innovate events 
  • Established and leveraged key relationships to ensure connectivity to the strategies and event content that support experience  objectives 
  • Coordinated, implemented and managed production process documentation and trackers to ensure maximum efficiency for the life of  project 

Experiential Marketer

LeafFilter, Gujarat 2017 - 2019 

  • Increased the impact of experiential programs, as measured by sales conversion, contract value and velocity through the prospect  decision journey 
  • Lead and developed a global team of marketing managers and specialists 
  • Build an agile, highly productive and engaged team, nurturing and developing talent through strong and actively engaged leadership 
  • Drove continuous innovation through identification of new opportunities for program growth and implementation, leveraging data-driven decision making 
  • Built and strengthened relationships with executive leadership throughout the organization 
  • Partnered with Sales, Research, Service Delivery, Conferences, and other Corporate Marketing teams to drive business impact and  growth 
  • Leveraged and shared best practices across the team and with key stakeholders; problem-solved to continuously improve programs.  

EDUCATION 

  • MBA (Marketing) | Symbiosis International University, Pune | 2017 
  • BBA | NMIMS, Mumbai |  2015 

SKILLS 

  • Ideation 
  • Marketing Plan Development and Implementation 
  • Account and Team Management 
  • Experiential Marketing 
  • Sponsorship  Asset Management 
  • Special Events Planning 
  • Graphic Design 

LANGUAGES 

  • Hindi 
  • English 
  • French 

EXTRACURRICULAR ACTIVITIES 

Guest Speaker 

  • Guest speaker—Invisible Talks 2019 
  • Guest speaker—UC Camp DC 2017 and 2018