Sample Resume of Performance Marketer with Template & Writing Guide

Resume of Performance Marketer

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Description

Hamza has solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. He possesses excellent analytical skills and leverages data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations. He is a highly goal-oriented individual and has excellent communication skills.

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Resume Skills and Keywords for Perfrormance Marketer

A performance marketer collaborates closely with advertisers and is in charge of planning and evaluating ad campaigns. Successful performance marketers must be adept at data-driven decision-making. They employ a blend of analytical, strategic, creative, and technological abilities. When advertisers engage with agencies or publishers to design and run adverts for their firm on a variety of performance marketing channels — social media, search engines, videos, embedded web content, and more – performance marketers are involved. Instead of paying for an advertisement in the usual method, these marketers pay based on the number of clicks, impressions, shares, or sales that their ad generates.

Skills required for a Performance Marketer's role

Marketing Strategies & Campaigns
Influencer Marketing
Retargeting
Content Scheduling
Corporate Communications
Product Positioning & Branding
Public & Media Relations
Web & Print Content Development
Organisation and time management
Writing skills
UX and design skills.

What recruiters look for in a Performance Marketer's resume:

Skilled in creating and executing a strong performance marketing strategy & execution plan
Competent at developing and managing digital prospecting and remarketing campaigns
Proficient in managing budgets and campaigns across all digital channels to drive strong return on investment

What can make your Performance Marketer's resume stand out:

A strong summary that demonstrates your skills, experience and background in Marketing

Agile and results-driven marketer with extensive expertise in providing integrated business and marketing solutions to a wide range of clients worldwide, including high-value individuals and rapidly growing businesses. Expert at focusing on the customer experience, including landing pages and enrolment workflows. Successful in driving lead generation efforts, digital strategy and execution, as well as contributing to brand awareness objectives while encouraging improvement and innovation.

Targeted job description

Create & optimize campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
Perform A/B testing & ROI optimization for advertising campaigns
Collaborate with the content team & providing data insights

Related academic background

BBA (Marketing) | Guru Gobind Singh Indraprastha University, Delhi 2015

Sample Resume of Performance Marketer in Text Format

HAMZA KHAN

Performance Marketer

+879578585975 | hamzakhan@gmail.com

Delhi, India | https://www.linkedin.com/in/hamzakhan/

SUMMARY

Agile and results-driven marketer with extensive expertise in providing integrated business and marketing solutions to a wide range of clients worldwide, including high-value individuals and rapidly growing businesses. Expert at focusing on the customer experience, including landing pages and enrolment workflows. Successful in driving lead generation efforts, digital strategy and execution, as well as contributing to brand awareness objectives while encouraging improvement and innovation.

EMPLOYMENT

Performance Marketing Specialist

Qrata, Delhi | 2017 - Present

Work closely with the Analytics and Consumer Data teams on ad audience segmentation, strategy, and testing, as well as developing in-house solutions to future-proof our ads business.
Activate upon first-party audience data support divisions through ad audience creation and distribution. Adhere to consumer data privacy regulations and in-house data security measures
Compile weekly, seasonal, and annual performance reports to drive overall efficiency and marketing effectiveness for divisional marketing campaigns
Establish divisional campaign benchmarks/KPIs and ensure they are consistently being met
Formulate best practices, case studies, and advertising recommendations to divisional advertisers and marketers Contribute to the development of in-house marketing tools to improve marketing effectiveness

Performance Marketer

Uplers, Delhi | 2016 - 2017

Implemented, managed and optimised paid campaigns across paid social, and Google's ad platform and Bing.
Drove growth through PPC, Paid Search, and SEO including content and link building strategy.
Managed day to day paid media activity such as bidding, testing, quality scores, CPA and conducted optimisations.
Worked with data analysts to formulate reports and analyse campaign outcomes on an ongoing basis. Used insight tools, marketing and business data to build media audiences.
Worked alongside the digital team to help solve client challenges and create opportunities to deliver improved digital performance

Marketing Intern

Ola | 2015 - 2016