Resume Skills and Keywords for Media Buyer

Media  Buyers are professionals in the advertising industry who negotiate and buy media inventory for clients. They ensure that ads reach target audiences through high-quality channels at the lowest possible prices. They have a comprehensive understanding of current media channels and advertising options. 

Skills required for a Media  Buyer role:

  • Digital Marketing
  • Campaign Development and Analysis 
  • Negotiation 
  • Social Media Marketing 
  • Google Analytics 
  • DART for Advertisers 
  • ROI 
  • Media Planning
  •  Audience Targeting

What recruiters look for in a Media  Buyer's resume: 

  • Experience in managing multiple projects and deadlines. 
  • Ability to set up and launch all necessarily paid search accounts and profiles necessary to run desired campaigns.
  • Proficiency in relevant ad platforms, DSPs, and social media buying platforms.
  • Acquaintance with Google Analytics including ad trafficking, reporting, and pixel strategy.

What can make your Media  Buyer resume stand out:

A strong summary that demonstrates your skills, experience, and background in advertising

  • Ingenious advertising expert with effective target audience identification and media campaign planning. Ensures best ad placements and budgetary compliance to achieve desired results. Communicates efficiently with external and internal media teams, and maintains positive professional relations with media vendors.

Targeted job description 

  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space, and airtime
  • Develop and analyze reports on customer purchase behaviour
  • Promotional forecasting & promotional calendar

Related academic background 

  • PGDM (specialized in advertising) - NIILM Centre for Management Studies, New Delhi | 2017
  • BBA in Mass Communications - Indian Institute of Mass Communication, New Delhi | 2015

´╗┐Sample Resume of Media Buyer in Text Format

PRIYANSHI JHA

Media  Buyer

9002439029 |jhapriyanshi@gmail.com|New Delhi, India |LinkedIn

SUMMARY

Ingenious advertising expert with effective target audience identification and media campaign planning. Ensures best ad placements and budgetary compliance to achieve desired results. Communicates efficiently with external and internal media teams, and maintains positive professional relations with media vendors.

EXPERIENCE/INTERNSHIP

Media Buyer - Moburst, Gurgaon | Apr 2020 - Present

  • Identify campaign trends and insights and optimize spend and tactics based on these insights.
  • Manage all aspects of the buying process including the development of branded content detailed audience tracking, strategic negotiations, and tactical scheduling.
  • Support the media strategist to develop a media plan, and then oversee executing, optimizing, and reporting on each campaign.
  • Optimize the campaigns for the best results and drive growth for the clients.
  • Manage a minimum of $20k /month spends for e-commerce clients.

Media Buyer - EXL Media, New Delhi | Aug 2018 - Jan 2020

  • Developed tight professional relationships with media planners, which helped to identify the right targeted audiences for campaigns.
  • Juggled multiple projects and several clients at the time successfully and always met tight deadlines.
  • Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
  • Collaborated with various stakeholders, including upper management, clients, and other personnel regarding media plans and campaigns.

EDUCATION

  • PGDM (specialized in advertising - NIILM Centre for Management Studies, New Delhi | 2017
  • BBA in Mass Communications - Indian Institute of Mass Communication, New Delhi | 2015

SKILLS (TECHNOLOGY/FUNCTIONAL)

Digital Marketing | Campaign Development and Analysis | Negotiation | Social Media Marketing | Google Analytics |  DART for Advertisers | ROI | Media Planning | Audience Targeting

LANGUAGES

  • Hindi 
  • English