Resume Skills and Keywords for Perfrormance Marketer

A performance marketer collaborates closely with advertisers and is in charge of planning and evaluating ad campaigns. Successful performance marketers must be adept at data-driven decision-making. They employ a blend of analytical, strategic, creative, and technological abilities. When advertisers engage with agencies or publishers to design and run adverts for their firm on a variety of performance marketing channels — social media, search engines, videos, embedded web content, and more – performance marketers are involved. Instead of paying for an advertisement in the usual method, these marketers pay based on the number of clicks, impressions, shares, or sales that their ad generates.

Skills required for a Performance Marketer's role

  • Marketing Strategies & Campaigns 
  • Influencer Marketing 
  • Retargeting 
  • Content Scheduling 
  • Corporate  Communications 
  • Product Positioning & Branding 
  • Public & Media Relations 
  • Web & Print Content Development 
  • Organisation and time management 
  • Writing skills 
  • UX and design skills.

What recruiters look for in a Performance Marketer's resume: 

  • Skilled in creating and executing a strong performance marketing strategy & execution plan
  • Competent at developing and managing digital prospecting and remarketing campaigns
  • Proficient in managing budgets and campaigns across all digital channels to drive strong return on investment

What can make your Performance Marketer's resume stand out:

A strong summary that demonstrates your skills, experience and background in Marketing 

  • Agile and results-driven marketer with extensive expertise in providing integrated business and marketing solutions to a  wide range of clients worldwide, including high-value individuals and rapidly growing businesses. Expert at focusing on the customer experience, including landing pages and enrolment workflows. Successful in driving lead generation efforts, digital strategy and execution, as well as contributing to brand awareness objectives while encouraging improvement and innovation. 

Targeted job description 

  • Create & optimize campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
  • Perform A/B testing & ROI optimization for advertising campaigns
  • Collaborate with the content team & providing data insights

Related academic background 

  • BBA (Marketing) | Guru Gobind Singh Indraprastha University, Delhi 2015

Sample Resume of Performance Marketer in Text Format

HAMZA KHAN 

Performance Marketer 

+879578585975 | hamzakhan@gmail.com

Delhi, India | https://www.linkedin.com/in/hamzakhan/ 

SUMMARY 

Agile and results-driven marketer with extensive expertise in providing integrated business and marketing solutions to a  wide range of clients worldwide, including high-value individuals and rapidly growing businesses. Expert at focusing on the customer experience, including landing pages and enrolment workflows. Successful in driving lead generation efforts, digital strategy and execution, as well as contributing to brand awareness objectives while encouraging improvement and innovation. 

EMPLOYMENT 

Performance Marketing Specialist

Qrata, Delhi | 2017 - Present 

  • Work closely with the Analytics and Consumer Data teams on ad audience segmentation, strategy, and testing, as well as developing in-house solutions to future-proof our ads business. 
  • Activate upon first-party audience data support divisions through ad audience creation and distribution. Adhere to  consumer data privacy regulations and in-house data security measures 
  • Compile weekly, seasonal, and annual performance reports to drive overall efficiency and marketing effectiveness  for divisional marketing campaigns 
  • Establish divisional campaign benchmarks/KPIs and ensure they are consistently being met 
  • Formulate best practices, case studies, and advertising recommendations to divisional advertisers and marketers Contribute to the development of in-house marketing tools to improve marketing effectiveness 

Performance Marketer

Uplers, Delhi | 2016 - 2017 

  • Implemented, managed and optimised paid campaigns across paid social, and Google's ad platform and Bing. 
  • Drove growth through PPC, Paid Search, and SEO including content and link building strategy. 
  • Managed day to day paid media activity such as bidding, testing, quality scores, CPA and conducted optimisations. 
  • Worked with data analysts to formulate reports and analyse campaign outcomes on an ongoing basis. Used insight tools, marketing and business data to build media audiences. 
  • Worked alongside the digital team to help solve client challenges and create opportunities to deliver improved  digital performance  

Marketing Intern

Ola | 2015 - 2016 

  • Coordinate across marketing and development team on any sponsor graphic needs including signage, ads, and social media sponsored content. 

EDUCATION 

BBA (Marketing) | Guru Gobind Singh Indraprastha University, Delhi 2015 

SKILLS 

  • Marketing Strategies & Campaigns 
  • Influencer Marketing 
  • Retargeting 
  • Content Scheduling 
  • Corporate  Communications 
  • Product Positioning & Branding 
  • Public & Media Relations 
  • Web & Print Content Development 

COURSES 

  • Project Management Professional at PMI (USA) 2022
  • SEO Essentials Certificate at Coursera 2020 

LANGUAGES 

  • English 
  • Hindi