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Resume Skills and Keywords for Google Ads Specialist
Google Ads specialists are responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of a company’s online marketing strategy.
Skills required for a Google Ads Specialist role
- Digital Marketing
- Google Analytics
- Google Adwords
- Search Engine Optimization
- Pay-Per-Click Analysis
- KPIs Tracking
- Advertisements Planning
- Data Analysis
- Advertisement Budgets
- Strong Communication
What recruiters look for in a Google Ads Specialist resume:
- A good understanding of Google Analytics and Google Adwords
- Experience with SEO, Digital Marketing, and Data Analysis
- Extensive knowledge of advertisement planning, and advertising budgets
- Exceptional interpersonal, collaboration, and communication skills
What can make your Google Ads Specialist resume stand out:
A strong summary that demonstrates your skills, experience and background in media buyingL
A judicious Google ads specialist, competent in creating effective campaigns in Google Ads, as well as analyzing their effects to identify patterns and trends that improve the efficiency and usability of an organization's products and services.
Targeted job description
- Analyze performance data to identify trends and patterns in order to improve campaign effectiveness.
- Monitoring competitor activity in order to identify any new strategies that may affect business goals.
- Analyze performance data and optimize campaigns for better performance.
- Conduct demographic, keyword, and other research related to campaign setup.
Related academic background
- MBA in Business Analytics at Christ University| 2017
- B.tech in Computer Science at Indian Institute of Technology| 2015
Sample Resume of Google Ads Specialist in Text Format
ASHWIN IYER
Google Ads Specialist
+91-9876543210 | ashwin@gmail.com | Bangalore, India
SUMMARY
A judicious Google ads specialist, competent in creating effective campaigns in Google Ads, as well as analyzing their effects to identify patterns and trends that improve the efficiency and usability of an organization's products and services. An adept communicator that sees to it every one of the client's needs is addressed.
EXPERIENCE
Google Ads Specialist at Hexa Powers from Jan 2021 - Present, Bangalore
- Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals.
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
- Monitoring competitor activity in order to identify any new strategies that may affect business goals.
- Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
Google Advertising Coordinator at Golly Jolly Industries from Jan 2019 - Dec 2020, Bangalore
- Monitored and managed online advertising budgets and developed budget recommendations.
- Analyzed performance data and optimized campaigns for better performance.
- Conducted demographic, keyword, and other research related to campaign setup.
Pay Per Click Analyst at Treck Industries from Apr 2017 - Dec 2018, Bangalore
- Executed tests, collected and analyzed data, and identified trends and insights in order to achieve maximum ROI in paid search campaigns.
- Tracked, reported, and analyzed website analytics and PPC initiatives campaigns.
- Managed campaign expenses, stayed on budget, and estimated monthly costs.
CERTIFICATIONS
Certified in Google Adwords at Google.
Certified in Digital Marketer at Google.
EDUCATION
MBA in Business Analytics, Christ University, Bangalore 2017
B.tech in Computer Science, Indian Institute of Technology, Bangalore 2015
SKILLS
Digital Marketing | Google Analytics | Google Adwords | Search Engine Optimization | Pay-Per-Click Analysis | KPIs Tracking | Advertisements Planning | Data Analysis | Advertisement Budgets | Strong Communication
LANGUAGES
English
Hindi
